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The Globalization of Nothing 2, by George Ritzer
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The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.
- Sales Rank: #1094952 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2007-01-18
- Original language: English
- Number of items: 1
- Dimensions: 9.66" h x .49" w x 5.26" l, .75 pounds
- Binding: Paperback
- 264 pages
- Used Book in Good Condition
Review
"This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects." (Savannah Jones 2007-04-12)
About the Author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.
Most helpful customer reviews
22 of 24 people found the following review helpful.
Ritzer's Best, by far
By A Customer
This is a thoughtful, rich, critical, engaging analysis. I was pleasantly surprised. I had major problems with his famous McDonalization of Society -- I thought it was pretty thin, extremely redundant, and gave short-shrift to the profit motive. Furthermore, Ritzer kept re-packing the same ideas in various publications. I was jealous of all the money he was making, but not impressed in terms of scholarly innovation. When I saw this book, I thought: oh, no, here we go again: slick title, slick cover....another money maker for Ritzer and shallow analysis for us. WRONG. Even picking this book up with enormous skepticism, I was totally engaged. This is great stuff. He not only explains his observations carefully, but his analysis of WHY the trend under scrunity is happening is solid. And he gives credit where credit is due -- to Marx, in this case. Good for Ritzer.
Ritzer's argument is that products, places, and services that are locally constructed, locally controlled, and full of distinct and special qualities are vanishing. What are proliferating and ever-increasing are products, places, and services that are centrally constructed, centrally controlled, and lacking distinct or special qualities. But he goes beyond this observation and really tries to EXAPLIN it. His critiques of the profit-motive are strong and right on the mark. Sure, there were many things I disagreed with in this book, and things I would take exception to. But ultimately this was solid scholarship, piercing and profound social theory, and a great leap forward for one of sociology's most productive scholars.
16 of 18 people found the following review helpful.
A philosophical and clarion warning
By Midwest Book Review
The Globalization Of Nothing is an articulate economic thesis by Professor George Ritzer (University of Maryland) that articulately postulates the short and long-term effects of globalization. Claiming that societies worldwide are moving away from "something" (defined as unique and distinctive indigenous social forms), toward the "nothing" (globalized products that are centrally controlled and blandly the same worldwide), The Globalization Of Nothing warns that societies all over the world today are rapidly losing unique customs, local businesses, gathering places, even the hallmark of personal interaction. The Globalization Of Nothing is a philosophical and clarion warning regarding the creeping and homogenizing impersonality of severe economic forces.
1 of 1 people found the following review helpful.
An essay expanded into a text
By Owen Brown
Read the introduction, read the appendix, and you have it. The rest is filler. Ritzer's style is readable, but the over-elucidation of uncomplicated ideas, whose evidence itself is largely subjective (how, after all, can one define "magical," or "enchanted" places for any audience that numbers more than one?) makes one question the value of this book.
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